Your family tree is wonderful but…

There is so much to be gleaned from a network of relatives that goes beyond knowing who will make the best potato salad at this year’s family reunion.

Family can be an essential support system and safety net for many business owners, however there are some resources you should not rely on relatives for. Professionals and experts are also obviously someone’s relative but sometimes we know someone ( family member, friend or neighbor) who could do something we need done for us just because they SAY they can do it. This is the case for many of our family and friends who are well meaning but beware as these individuals may not have the skills, knowledge or proficiency of the professional. They often are offering their services for free or at least at a very inexpensive rate. As great as the offer may be you need to remember, business is business and you should get a professional for your design and marketing essentials. I’m sure your neighbors nephew is great but do you really trust him with the direction of your brand? Remember you wouldn’t go to just any accountant to do your business taxes so why should you allow anyone with PhotoShop to design your logo etc.? Yes, it is that significant a decision. Urbane Media is here for all your print, web and branding needs. Give us a call and let us show you the difference it will make to use our services.